More and more celebrities are staying away from injections and trying new methods as a counterattack against aging. The newest buzzy treatment is the Venus Freeze, a non-invasive procedure that tightens and contours the skin. Not only is the treatment great for aging skin, but young models are also turning to it for a last-minute pick-me-up. Cara Delevingne has said of the treatment, “My skin gets worse during the [fashion] shows because of all the traveling, so I prepare at the beginning of the season by having Venus Freeze Face Lift Facial, which zaps heat into your skin. You come out with plump skin because it helps to create collagen.”
This skin tightening device, powered by MP2 technology, which stands for Multi Polar Magnetic Pulses, is unique in its delivery of radiofrequency (RF) energy for skin tightening with the addition of synergistically deployed pulsed electromagnetic fields, which is innovative in the aesthetic industry.
The device consists of two hand pieces; one with eight electrodes for large treatment areas and another with four electrodes for smaller treatment areas. Each synthesizer of the hand pieces, is built of 4 or 8 magnetized RF electrodes that emit both RF and magnetic pulse fields at the same time.
The RF pulses are transmitted in varying phases between any two synthesizers in an organized matrix that homogeneously raise the temperature over the entire treatment area and create highly efficient woven dense energy that deeply penetrates the skin layer simultaneously for maximum efficacy.
The skin tightening device’s MP2 technology has shown effectiveness for noninvasive treatments, including tightening of lax skin, smoothing of the appearance of cellulite, reduction of localized fat deposits, and softening of fine lines and wrinkles.
RF energy is not new in aesthetic medicine; in fact, it has been a staple in skin tightening since 2001. The effects of dermal heating are well-recognized and include immediate effects on collagen structure with stimulation of dermal fibroblasts inducing a synthesis of new collagen fibers (known as neocollagenesis) and elastic fibers (known as neoelastogenesis).
Stimulation of the dermal extracellular matrix induces an immediate shrinkage of collagen fibers. Thermal stimulation of the fat cells induces an immediate increase in the rate of lipase breakdown of triglycerides to glycerol and free fatty acids. Since the early days of RF, there have been improvements in the method, or platform, which is used to deliver the RF to the tissue as well as better pain management techniques and a far better consistency in the heat distribution. Moving in an algorithm of more than one million times per second, the electrodes in the skin tightening hand pieces change polarity, causing a deep heating matrix to form over the treatment area. This heat matrix allows the user to deliver more energy to the area, achieving higher surface temperatures, allowing one to maintain higher internal temperatures, while still providing a minimal risk and minimal pain aesthetic solution for patients looking for treatment options on their face, neck, or body. As unique as the RF delivery method is, magnetic pulses are a novel addition to this innovative design.
PULSED ELECTROMAGNETIC FIELDS
PEMF has been used in medicine for bone growth, wound healing, neuropathies, and depression since before the 1950s. The first United States Food and Drug Administration (FDA) approvals were in 1979 for bone growth.
PEMF has been clinically documented and proven to be beneficial for multiple ailing tissues ranging from bone to brain. The reason for these beneficial effects is because PEMF triggers a cascade of biological processes in exposed tissues without effecting nerve or muscle tissue. PEMF has been used extensively, effectively, and safely in the management of postsurgical pain and edema, the treatment of chronic wounds, and in facilitating vasodilatation and angiogenesis. Some studies suggest that PEMF may modulate the production of growth factors.
In the cosmetic medicine industry, PEMF is being used to significantly increase production of collagen fibers by dermal fibroblasts, not via thermal mechanisms, and stimulate angiogenesis, triggering a wound-healing response.
The blend of both of these effective and proven energies delivered simultaneously to the tissue enables the user to predict the aesthetic outcome of the treatments more accurately because both energies (RF and PEMF) have diverse mechanisms of action and specific biological responses on different structures in the body. The synchronized delivery of RF and PEMF increases neovascularity, proliferates fibroblasts, collagen neosythesis, denaturisation of existing collagen, and contracts the elastin fibers.
During the procedure, the patient lies down on the treatment bed with the treated area exposed. A proprietary glycerine-based formula is applied thoroughly over the treatment area. The operator selects from the main screen a hand piece, sets initial MP2 energy level (varies from 0%-100%), places the hand piece on the treatment area, and moves over the treatment area in a pattern, elevating the skin temperature to the therapeutic temperature. Edema and erythema are expected effects that will disappear up to a few hours following the end of the treatment. Treatment time varies according to the size of the treatment area.
Patients are compliant to the weekly series of treatments, performed over 6 to 10 weeks (depending on the area of the body that is being treated) as there is virtually no pain and the sensation is akin to a hot stone massage; therefore, no down time is needed.
WHAT EXPERTS ARE SAYING ABOUT THIS TREATMENT
‘Venus Freeze has been extremely well accepted by our patients because it’s totally painless, there’s no downtime and our patients state it feels like a spa treatment. Most important, our physicians have noted strong amounts of skin tightening, excellent patient outcome and their satisfaction. This is an excellent way to keep our patients young, healthy and happy.’
‘Venus Freeze has been an outstanding addition to the Boyd Cosmetic Surgical Institute. My patients have found this treatment to be exceptional for non-invasive, pain-free, skin-tightening and circumferential reduction.The results have been very consistent with a high level of patient satisfaction. It is very easy to combine the Venus Freeze with other cosmetic treatments. In addition, my staff finds the Venus Freeze extremely easy to operate, safe, and advocate for it on a daily basis.We are so pleased with Venus Freeze, and the clinical, sales, and marketing support, we recently added a second system to our practice.’
‘As a patient-satisfaction driven clinic, I am very meticulous when reviewing the results and operation of any new technology. With Venus Freeze I don’t stop being surprised at the comfort, the ease in operation, and the satisfaction my patients are getting. It has become one of our most popular treatments and the word of mouth among our patients is incredible.’
(Recommended number of treatments: 8 for body and 6 for face)
|Abdomen (20 x 30 cm): 25 minutes||125 лв.|
|Upper Legs – front side (20 x 30 cm): 30 minutes||150 лв.|
|Upper Legs – back side (20 x 30 cm): 30 minutes||150 лв.|
|Hips (10 x 15 cm): 20 minutes||100 лв.|
|Knees (10 x 15 cm): 20 minutes||100 лв.|
|Calves (10 x 15 cm): 20 minutes||100 лв.|
|Buttocks (10 x 15 cm): 20 minutes||100 лв.|
|½ Arms (10 x 15 cm): 20 minutes||100 лв.|
|Forearms (10 x 15 cm): 10 minutes||50 лв.|
|Waist (10 x 15 cm): 20 minutes||100 лв.|
|Bra Buldge (10 x 15 cm): 20 мин.||100 лв.|
|Face: 30 мин.||150 лв.|
|Neck: 20 мин.||100 лв.|
|Decollete: 10 мин.||50 лв.|
|Around the Eyes: 12 мин.||30 лв.|
Deep (Intensive) Session
|Abdomen (20 x 30 cm): 50 мин.||225 лв.|
|Upper Legs – front side (20 x 30 cm): 60 мин.||270 лв.|
|Upper Legs – back side (20 x 30 cm): 60 мин.||270 лв.|
|Hips (10 x 15 cm): 40 мин.||180 лв.|
|Knees (10 x 15 cm): 40 мин.||180 лв.|
|Calves (10 x 15 cm): 40 мин.||180 лв.|
|Buttocks (10 x 15 cm): 40 мин.||180 лв.|
|½ Arms (10 x 15 cm): 40 мин.||180 лв.|
|Forearms (10 x 15 cm): 20 мин.||90 лв.|
|Waist (10 x 15 cm): 40 мин.||180 лв.|
|Bra Buldge (10 x 15 cm): 40 мин.||180 лв.|